Japanese Views on “Oshin”: Its Appeal Abroad and the Cultural Background

CONTENT

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Broadcast in 1983, NHK’s morning drama Oshin captured not only Japanese audiences but also viewers across the world. This article explores how Japanese people have evaluated Oshin and why it gained strong empathy abroad.

What is Oshin?

Oshin was broadcast from April 1983 to March 1984 with a total of 297 episodes. The drama depicts the life of its heroine, Oshin, as she survives through Japan’s turbulent era from the Meiji period to the Showa period.

Major Events in Oshin’s Life

PeriodEventMeaning
ChildhoodSent to work as a servant, lived in extreme povertySymbol of endurance and perseverance
YouthTried business, experienced failures and comebacksSpirit of independence and challenge
AdulthoodSucceeded in business, supported her familyShowed women’s economic independence
Old ageContinued living while facing family conflictsSymbol of family love and the weight of life

Her life story was accepted by Japanese people as a model of “never losing hope despite hardship.”


What Attracted Japanese Viewers

Symbol of Endurance and Perseverance

From a young age, Oshin faced adversity yet continued to strive forward. Her spirit of “endurance,” “effort,” and “devotion to family” resonated deeply with traditional Japanese values, leaving a lasting impression on viewers.

Story of Family and Bonds

The drama highlights maternal love, relationships with children, and intergenerational connections, reminding Japanese viewers of the importance of “family bonds.” Many shed tears while reflecting on their own families.

Women’s Independence and Strength

Oshin is not only a symbol of endurance but also of self-reliance. She starts businesses and achieves success, embodying an uncommon image of an independent woman in 1980s Japan. Many female viewers found courage in her story and reconsidered their own lives.


Impact on Japanese Society

AspectImpactReaction from Japanese People
Family valuesReevaluation of multigenerational ties“Family support gives strength to live”
Work ethicReinforced the virtue of perseveranceStrengthened belief that “hard work pays off”
Women’s rolesShowed balancing home and societyViewed as “expanding possibilities for women”
Social awarenessSparked interest in poverty and inequalityEncouraged reflection on Japan’s past

Oshin became more than just a TV drama; it was a work that encouraged Japanese people to reconsider social values.


Changing Evaluations in Japan

PeriodEvaluationBackground
1980s (original broadcast)A tearful and relatable story, praised as a national dramaJapan had just ended its era of rapid economic growth and looked back on past poverty
1990s onwardSurprise at overseas popularity, renewed appreciationOshin boom spread across Asia
TodayPatience is respected, but seen by some as “excessive endurance”Society now values diverse lifestyles

Overseas Broadcasts and Japanese Reactions

Oshin was broadcast in 68 countries worldwide, especially successful in Taiwan, China, Indonesia, and Iran. The story of rising from poverty resonated with the histories of these nations, winning wide empathy.

Overseas Reception and Japanese Reactions

Country/RegionReactionJapanese Perception
TaiwanEnthusiastically embraced as a national dramaFelt pride in sharing Japanese culture
ChinaAchieved very high ratingsRecognized shared historical hardships
IranLinked Oshin’s story to social inequalitySaw it as proof that Oshin’s spirit is universal
IndonesiaPopular among young people as wellFelt that Japanese values were understood

In Japan, this overseas success spread a sense of pride that Oshin had become a cultural bridge.


Lessons for Modern Society

In today’s Japan, the value of “endurance as a virtue” has weakened, but the question of how to confront adversity remains universal. Oshin does not promote unconditional endurance but rather demonstrates “turning adversity into strength.”

After the 2011 Great East Japan Earthquake, media often quoted the phrase “Let’s live like Oshin,” showing how her story continued to inspire resilience. Even today, Oshin is seen as educational and as a valuable way for people abroad to better understand Japanese culture.


Conclusion

For Japanese people, Oshin represents endurance and perseverance, while also portraying family love and women’s independence. At the time of its broadcast, it was a tearful and relatable national work; later, its global success encouraged Japanese people to reexamine their own values.

Though evaluations have shifted across generations, its core messages of effort, perseverance, and family bonds remain timeless. For foreigners, learning about Oshin is an important entry point into understanding Japanese values and history.