EXPO 2025 Osaka–Kansai Through Japanese Eyes: Inspiring Moments and Real Challenges

BUSINESS

Supervisor: Naohiro Takemura

Started his career based on his experience at an accounting firm.
For approximately 30 years, he has been engaged in database marketing, finance, entrepreneurship, BPO operations, and new business planning.
He is well-versed in fundraising and financial management, and currently manages his own company while also undertaking outsourced work in management and new business development.

EXPO 2025 Osaka–Kansai has already become a topic of excitement across Japan. For many Japanese visitors, the Expo is not just an event but a once-in-a-lifetime chance to witness the future of technology and culture. Yet, along with amazement, people also share honest concerns about crowds, accessibility, and overall comfort.

First Impressions from Japanese Visitors

The first thing many Japanese noticed was the “futuristic city-like scenery” of the venue. Gigantic pavilions rising on an artificial island surrounded by the sea created a spectacular view that looked completely different during the day and at night.

Positive comments

  • Architectural design is innovative and highly photogenic
  • Sea breeze and open atmosphere create a sense of escape
  • Each pavilion reflects its country’s culture, giving the feeling of a “world trip”

Negative comments

  • The site is vast, and walking between areas is tiring
  • Heavy crowds on weekends cause fatigue
  • Families with children or elderly visitors often feel the physical strain

Reviews on Food and Experiences

Food was a highlight. Japanese visitors gave high praise to the dining area, where they could enjoy global cuisines rarely available in Japan. From casual stalls to full-scale restaurants, the selection was vast—Asian, European, Middle Eastern, and more.

Exhibitions also gained strong approval. Immersive AR and VR experiences attracted long lines, especially in space and deep-sea themed pavilions. Even those uninterested in science beforehand said the displays were fun and engaging.

AspectJapanese impressions
FoodOpportunity to taste cuisines not usually available
ExhibitsMany hands-on experiences with strong immersion
PricesHigher than average but acceptable for the occasion
SouvenirsRegional limited-edition items and crafts are popular

Japanese also noted that the Japanese food section was impressive. While foreigners enjoyed sushi and tempura, locals appreciated regional dishes and food-tech innovations.


Evaluations of Crowds and Management

The biggest issue for many Japanese was overcrowding. On public holidays, entry restrictions were sometimes enforced, and waiting several hours at popular pavilions was common.

However, management improvements were visible. Multilingual support (English, Chinese, Korean) was praised, and staff were described as helpful and approachable.

Management aspectJapanese feedback
SignageClear, multilingual, and improved
Staff supportFriendly and reassuring
Restrooms and rest areasPlenty, but still insufficient at peak times
Waste managementSometimes struggled to keep up

Advice from Japanese Visitors for Foreign Travelers

Japanese visitors offered practical advice to help foreigners enjoy the Expo more comfortably.

AspectAdvice
PavilionsVisit popular ones early in the morning to reduce wait times
WalkingWear comfortable shoes
DiningAvoid lunchtime rush for smoother experience
PlanningSet priorities since the Expo cannot be covered in one day

Additionally, nighttime light shows and illuminations are highly recommended. Many Japanese commented that “the Expo feels like two different worlds—day and night.”


Ranking of Popular Pavilions Among Japanese Visitors

Based on surveys and shared opinions, the following pavilions stood out.

RankPavilionHighlights
1stJapan PavilionCutting-edge environmental and medical technologies inspire pride
2ndSpace PavilionFuturistic, immersive displays
3rdAsian PavilionsDynamic mix of food and tradition
4thEuropean PavilionsArtistic and architectural sophistication
5thChildren’s ZoneVery popular with families

Suggested Model Plan for Foreign Visitors

Drawing from Japanese visitor experiences, here’s a recommended plan for a one-day visit.

TimeSuggested activity
MorningExplore top pavilions immediately after gates open
Before lunchEnjoy food stalls before peak dining hours
AfternoonVisit interactive exhibits and cultural shows
EveningWatch illuminations and stage performances
Before leavingShop for exclusive Expo souvenirs

This flow is considered the most efficient way to enjoy the event in a single day.


Japanese Cultural Values Reflected in Reviews

Japanese reviews reveal a strong emphasis on “order, safety, and comfort.” Small inconveniences that foreigners may overlook—like crowded restrooms or slightly confusing signs—were often noted as issues by Japanese visitors.

At the same time, their sense of wonder was genuine and enthusiastic. Comments such as “The wait was long, but it was worth it” highlight the balance of critical observation and deep appreciation.


Conclusion

For Japanese visitors, EXPO 2025 Osaka–Kansai is seen as “a once-in-a-lifetime place to experience the future.” Architectural creativity, high-quality exhibitions, and diverse food choices all impressed visitors. Although crowds and walking distances remain challenges, the overall sentiment is that the Expo is absolutely worth visiting.

To maximize enjoyment, careful planning is key. Make reservations in advance, experience both day and night atmospheres, and prioritize what matters most. By following Japanese advice, foreign visitors can make their Expo experience even more memorable.