Is Brunei’s Kanji Notation “文莱”? Japanese Impressions of Its Gentle National Character and the Charm of Its Hidden Tourist Destinations

LOANWORD

Supervisor: Naohiro Takemura

Started his career based on his experience at an accounting firm.
For approximately 30 years, he has been engaged in database marketing, finance, entrepreneurship, BPO operations, and new business planning.
He is well-versed in fundraising and financial management, and currently manages his own company while also undertaking outsourced work in management and new business development.

Brunei is a small yet wealthy nation located in Southeast Asia. In Japan, it is usually written in katakana, while in Chinese it appears as 文莱. For Japanese people, the country is relatively unknown, but its rich natural resources, peaceful society, and unique culture create a distinctive image.

The Chinese Character Notation of Brunei

The official name of Brunei is “Brunei Darussalam,” meaning “the Abode of Peace.” In Japanese, it is generally written in katakana, and Chinese character notation has not become established. This is largely because diplomatic, economic, and cultural exchanges with Japan have been limited, and thus there was little necessity to adopt a kanji form.

In Chinese, however, the country is written as 文莱, based on sound transliteration. This is not meant to carry meaning but rather to approximate the pronunciation, reflecting the naming custom in Chinese-speaking regions.

NotationRegion of UseNotes
ブルネイ (Brunei)JapanMost commonly used
ブルネイ・ダルサラーム国 (Brunei Darussalam)JapanOfficial name
文莱 (Wénlái)Chinese-speaking regionsBased on phonetic transliteration

In summary, katakana notation is standard in Japan, while phonetic kanji notation is used in Chinese-speaking regions.


The Image Japanese People Have of Brunei

Since Brunei does not frequently appear in Japanese media, general knowledge about it is limited. Still, images are formed based on resources, social systems, tourism, and culture.

Economic Prosperity from Resources

Brunei is rich in oil and natural gas, and resource exports form the backbone of its national economy. As a result, citizens enjoy a high standard of living, with free healthcare and education, making its welfare system highly developed. Among Japanese people, the strongest perception is that of “a wealthy and stable nation sustained by resources.”

AspectContentJapanese Perception
ResourcesOil and natural gasWealthy country
WelfareFree healthcare and educationStable living
IncomeHigh national incomeProsperous image

Calm and Polite National Character

Islam is the state religion of Brunei, and religious discipline shapes daily life. As such, people are seen as polite and lead calm, orderly lives. Japanese people often view Brunei as “safe, with gentle and peaceful citizens.”

Unique Tourist Destination

Brunei is not widely recognized as a tourist destination, but it holds distinctive attractions. Kampong Ayer, the world’s largest water village, and the grand Omar Ali Saifuddien Mosque are highlights. Because of such features, travelers often describe Brunei as a “hidden gem or mysterious destination.”

Tourist SpotFeaturesJapanese Evaluation
Kampong AyerLargest water village in the worldExotic and attractive
Omar Ali Saifuddien MosqueGolden domeLuxurious and spiritual
Jungle tourismUntouched rainforestImage of a hidden paradise

Brunei Through the Lens of Sports

Sports play a significant role in international exchange and national identity, and Brunei also participates in this aspect.

The Presence of Football

Although Brunei’s national football team is not a global powerhouse, it participates in regional competitions, and football is popular domestically. The image of “a small nation that continues to challenge itself” resonates positively with Japanese sports fans.

Martial Arts and Traditional Practices

Brunei is known for the traditional martial art Silat, which is actively practiced and showcased in international competitions. Japanese martial arts such as judo and karate are also popular, and through sports, cultural ties between Brunei and Japan are growing.

Sports and International Exchange

Through sports events, Brunei strengthens ties with other nations and raises its international profile. Beyond football and martial arts, athletics and swimming are also pursued. This contributes to the image of Brunei as “a nation that strives to be an active member of the global community.”

SportStatusJapanese Perception
FootballParticipates in regional tournamentsA small country that keeps challenging
SilatWidely practiced traditional martial artSeen as culturally fascinating
Martial artsJudo and karate are popularConnection with Japan

Organizing the Japanese Image of Brunei

The image of Brunei among Japanese people is multifaceted. Its perception is shaped by economic, social, cultural, and athletic elements.

AspectJapanese Image
EconomyResource-rich and prosperous
SocietySafe and peaceful
TourismHidden gem with unique charm
SportsSmall but determined, connected internationally

Conclusion

Brunei does not have an established Chinese character notation in Japanese, and katakana is generally used. In Chinese, it is written as 文莱, but in Japan, adopting kanji was never necessary and thus did not spread.

For Japanese people, Brunei represents a prosperous nation sustained by resources, a society with a calm and polite population, a mysterious yet attractive tourist destination, and a small country engaged in sports and international exchange. As tourism and athletic exchanges continue to grow, Brunei will likely move from being seen as a “distant small nation” to becoming “a familiar and appealing country.”