What Image Do Japanese People Have of Fujian Province? The Capital Is Fuzhou — A Life Shaped by Tea and the Sea

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Located in southeastern China, Fujian Province is a region where tea and the sea shape the rhythm of everyday life. With deep historical ties to Japan, it continues to reflect values familiar to many Japanese people today. This article explores how Japanese perceive Fujian — and why the province’s culture, economy, and natural beauty resonate so strongly across borders.

Overview of Fujian Province

Fujian Province stretches along China’s southeastern coast, facing Taiwan across the Taiwan Strait. Its capital, Fuzhou, has flourished for centuries as a trading port. The region enjoys a warm, humid climate and a beautiful natural landscape where mountains and sea coexist in harmony. The saying “Eight parts mountain, one part water, and one part farmland” illustrates its mountainous terrain and the culture of living in harmony with nature.

Major cities include Xiamen (Amoy) and Quanzhou, both of which serve as economic and tourism centers. Xiamen is a designated free trade zone that has attracted foreign investment and developed into an international city. In contrast, Quanzhou is known as the starting point of the Maritime Silk Road, having prospered through trade with Japan and Southeast Asia.


Major Cities and Industries

Fujian’s economy thrives on both manufacturing and agriculture. Its most renowned product is tea, particularly the globally acclaimed varieties “Tieguanyin” and “Wuyi Rock Tea.”
In addition, industries such as electronics, textiles, and construction materials are strong, and in recent years, environmental technology and IT companies have been expanding their presence.

Major Cities of Fujian and Their Characteristics

CityCharacteristicsMain Industries & Specialties
FuzhouPolitical and economic centerEducation, machinery, food processing
XiamenInternational port cityTourism, trade, IT
QuanzhouHub of the Maritime Silk RoadTextiles, ceramics, religious culture
ZhangzhouAgricultural and tea-producing areaTieguanyin tea, fruit production

How Japanese People View Fujian

Many Japanese associate Fujian with being “calm,” “kind-hearted,” and “open-minded.” The people of Fujian are diligent, polite, and value community ties—qualities that resonate deeply with Japanese sensibilities. This shared sense of respect and warmth fosters a natural sense of familiarity between the two cultures.

Fujian also has a large overseas Chinese population. Fujianese communities have spread across the world, including Japan, where they have contributed to society through business and cultural exchange. As a result, Japanese people often see Fujian as “an international and friendly region.”

Japanese Perceptions of Fujian Province

ImpressionDescription
Rich natureBeautiful scenery of mountains and sea
Center of tea cultureProducer of world-famous teas such as Tieguanyin
Friendly peopleDiligent and polite locals
Open and globalStrong overseas Chinese network and international exchange

Tea Culture Connecting People

The defining symbol of Fujian is its tea culture. Fujian tea is aromatic and delicate, with a smooth taste that appeals to Japanese tea enthusiasts. Among them, Tieguanyin tea stands out for its toasty aroma and refreshing finish, making it a favorite even in Japan’s specialty tea shops.

In Fujian, tea is not just a beverage but a part of everyday life—an expression of hospitality and connection. Sharing tea strengthens bonds among families, friends, and communities. This practice embodies a spirit that closely aligns with the Japanese philosophy of “wa” (harmony), deepening cultural affinity between the two regions.


Historical Ties Between Fujian and Japan

The relationship between Fujian and Japan dates back to ancient times. During the era of Japan’s missions to Tang China, many envoys and monks stayed in Fuzhou and Quanzhou to study Chinese culture and technology. Later, Quanzhou became a major trading port exporting ceramics, spices, and cultural influences to Japan, forming the foundation of long-standing cultural exchange.

In the modern era, Japanese companies have established operations in Xiamen and Fuzhou, especially in manufacturing and trade. Today, many Japanese enterprises continue to operate in Fujian, strengthening economic cooperation between the two sides.


Expanding Exchange Through Sports

In recent years, sports have become an important bridge connecting Fujian and Japan. Fujian is famous for table tennis, being one of China’s strongest regions in the sport. Training camps and international matches with Japanese players have fostered mutual respect and technical exchange.

The Xiamen International Marathon attracts numerous Japanese runners each year, offering participants a scenic course along the coastline. Youth exchange programs in soccer and baseball are also increasing, providing opportunities for young people to experience each other’s cultures. Through sports, Fujian and Japan are building a new foundation of friendship and trust.

Sports Exchanges Between Fujian and Japan

SportMain ActivitiesConnection with Japan
Table TennisInternational tournaments and joint trainingSkill sharing and athlete development
MarathonXiamen International MarathonMany Japanese participants
SoccerStudent exchange programsYouth education and community building
BaseballTraining camps and tournamentsCross-cultural sports exchange

Fujian’s Appeal and Future Prospects

For Japanese visitors, the appeal of Fujian lies in its natural beauty, cuisine, and warm hospitality. Fujian cuisine features light flavors that highlight the freshness of ingredients, making it highly palatable to Japanese tastes. Dishes such as seafood porridge and fish ball soup are popular among travelers for their subtle yet rich flavors.

However, Fujian still faces challenges. Its name recognition in Japan is relatively low compared to other coastal provinces. To enhance its global image, Fujian needs stronger tourism promotion and cultural outreach. Digital campaigns, student exchanges, and international events can help share the province’s story with a broader audience.

Fujian’s Development Initiatives and Challenges

CategoryCurrent StatusFuture Direction
TourismGrowing attention to UNESCO sites and natural beautyStrengthen digital promotion
Cultural ExchangeStrong overseas Chinese tiesExpand youth-focused events
SportsHosts international tournamentsPromote regional sports partnerships
EconomyGrowing manufacturing and IT sectorsDeepen collaboration with Japanese companies

Conclusion

Fujian Province is a region where tradition and modern development coexist harmoniously. Rooted in tea and overseas Chinese culture, it continues to evolve as a hub for global exchange through tourism and sports. For Japanese people, Fujian represents warmth, sincerity, and a familiar sense of connection.

As cooperation between Japan and Fujian continues to expand, the province’s appeal will become more widely recognized. With its rich history and vibrant future, Fujian stands as a vital bridge between Japan and China, offering opportunities for deeper cultural understanding and lasting friendship.