Harry Potter Shop Harajuku Opens on August 14, 2025! Discover the Magic of Japan’s First Flagship Store, Including Exclusive Harajuku Merchandise

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Supervisor: Naohiro Takemura

Started his career based on his experience at an accounting firm.
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On August 14, 2025, a brand-new gateway to the wizarding world opens its doors in Harajuku, Tokyo. More than just a store, the Harry Potter Shop Harajuku offers an immersive experience that lets you walk straight into the magical universe we’ve all dreamed of. Whether you’re a wizard, witch, or curious Muggle, this flagship store welcomes you to discover, explore, and live the magic.

The Magical Door Opens — A Fully Recreated Immersive World

On August 14, 2025, the first flagship Harry Potter shop in Japan will open on Omotesando Street in Harajuku, Tokyo. Operated by Warner Bros. Studio Japan LLC, this new location is more than just a merchandise store — it’s a “portal to the wizarding world” offering immersive experiences like no other.

The highlight of the shop is a space themed after the Forbidden Forest, where the moment visitors step inside, they are enveloped in an atmosphere of deep magic. With enchanted lighting, sound design, and scenery straight out of the films, the forest feels alive. Visitors — be they witches, wizards, or Muggles — can explore the rich and atmospheric experience. Faithful recreations of Hogwarts house decor and storytelling elements complete the setting, making this a must-visit destination for both longtime fans and newcomers. A new gateway to magic is now open in Harajuku.

Exclusive In-Store Shopping Experience — Take the Magic Home with Limited Items

At the Harry Potter Shop Harajuku, fans can find a wide range of products, from house-themed clothing and accessories to replicas of movie props and store-exclusive items. Every product is crafted with high attention to detail, creating a shopping experience that lets guests take home a piece of the wizarding world.

Product Line-Up

CategoryExample ItemsFeatures
House UniformsRobes, TiesAuthentic designs for all 4 Hogwarts Houses
Wizarding GearWands, Marauder’s MapFaithful replicas from the films
StationeryMagic Diary, Feather PensMagical items for daily use
Exclusive GoodsHarajuku-only Badges, BagsRare goods available only at this location

Limited items tend to sell out quickly, so early visits are recommended.

Access Guide — Harajuku’s Location Advantage and How to Get There

Located in one of Tokyo’s busiest shopping areas, the shop is just a 1-minute walk from Meiji-Jingumae Station and a 5-minute walk from JR Harajuku Station. The surrounding area features fashion boutiques, cafes, and cultural landmarks, making the store easily accessible and a perfect addition to a day out.

Access Information

StationWalking TimeNotes
Meiji-Jingumae StationAbout 1 minuteClosest Tokyo Metro exit from Chiyoda & Fukutoshin Lines
Harajuku StationAbout 5 minutesReach via Takeshita Street
Omotesando StationAbout 10 minutesScenic route via Aoyama Street

Visitors should note that weekends and holidays may be crowded. Check official channels for real-time info and ticketing guidance.

Viral “Photo-Worthy” Spots — Explore Harajuku’s Most Magical Backdrops

The Harajuku location is filled with photogenic spaces ideal for social media. With elaborate decorations and interactive elements, it provides countless opportunities for photos that transport visitors right into the wizarding world.

Popular Photo Spots

SpotDescriptionRecommended Hashtag
Forbidden Forest EntranceFog, sound, and lighting effects#ForbiddenForestExperience
Platform 9¾Complete recreation of the Hogwarts Express wall#HarajukuHogwartsStation
House WallsHouse-themed decorations and crests#HogwartsHousePhoto

These photos make for memorable keepsakes, enhancing the overall experience.

Recommended Shop Route — How to Explore Efficiently

To make the most of your visit, planning your route through the shop can help you avoid crowds and enjoy every area. Here’s an ideal walkthrough:

AreaHighlightsTime Estimate
EntranceHouse emblems, photo zoneAbout 10 minutes
Wizarding ItemsWands, magical creaturesAbout 15 minutes
Exclusive GoodsHarajuku-only merchandiseAbout 15 minutes
Forbidden ForestImmersive experience & photo opsAbout 20 minutes

Following a smooth route enhances both shopping and photo-taking.

Visitor FAQs — First-Time Visitors Welcome

To ensure a worry-free visit, here are some of the most frequently asked questions, along with answers:

QuestionAnswer
Are tickets required?Tickets may be distributed during busy hours
Are staff multilingual?English and Chinese support available
Is the shop family-friendly?Wheelchair and stroller accessible
How long should I plan to stay?About 60 to 90 minutes on average

These features ensure that all guests can enjoy their visit with comfort and ease.

Conclusion

The Harry Potter Shop Harajuku is not just a place to buy merchandise — it’s a space where visitors can “live” the magic. Whether you’re exploring the Forbidden Forest, choosing your wand, or capturing memories through photos, the shop turns fantasy into reality.

August 14, 2025 will mark the grand opening of this gateway to another world. The magic we dreamed of as children now exists — in Tokyo, in Harajuku, and in your hands. Come and create your own magical moment in a place where fiction becomes life.