Sharp has announced the release of its AI-powered interactive robot “Poketomo,” modeled after a meerkat and packed with advanced features such as emotion recognition and gesture-based communication. This marks Sharp’s full-scale entry into the character-based IP business, opening new possibilities for AI companions in homes, schools, and welfare facilities.
Sharp’s Strategic Intent in Entering the AI Robot Market
Sharp announced “Poketomo” as part of its move beyond the conventional home appliance business. By combining AI technology with character-driven design, the company presents a new type of robot meant to become a close partner in daily life. The meerkat motif creates an accessible and familiar feel, evoking natural gestures that increase user immersion.
Below is a summary of Poketomo’s basic specifications:
| Item | Description |
|---|---|
| Height | Approx. 12 cm |
| Weight | Approx. 200 grams |
| Design Motif | Meerkat |
| Release Date | Scheduled for Nov 2025 |
| Manufacturer | Sharp Corporation |
Poketomo is more than just a product—it serves as a key component in Sharp’s long-term IP strategy.
Key Features and Technological Highlights of Poketomo
Poketomo’s standout feature is its natural communication using a combination of speech and motion. When the user speaks, the robot responds not only with voice but also with gestures, such as tilting its head or moving its hands. This mimics human interaction and creates a more authentic experience.
In addition, Poketomo features a learning function through AI, allowing it to remember the user’s speaking style and commonly used words. This provides a sense of nurturing, much like raising a pet, fostering user attachment.
Here is an overview of Poketomo’s core features:
| Function Type | Description |
|---|---|
| Speech | Voice recognition-based response |
| Gestures | Movement of head and arms to convey emotion |
| Emotion Display | LED color change to express feelings |
| Learning | Response optimization through interaction |
| Ease of Use | Simple voice-triggered operation |
These features work together to make Poketomo more than just a robot—it becomes a living presence in daily life.
Emotional Expression Through LED and Enhanced Accessibility
The LED installed in Poketomo’s abdomen is more than decoration; it’s a vital tool for enhancing emotional connectivity. It changes color and behavior based on the situation, allowing users to visually perceive feelings like “happiness” or “sadness.”
Below is a breakdown of how LED expression works:
| Situation | LED Color & Behavior |
|---|---|
| Joy | Bright yellow flashing |
| Surprise | Sudden switch to white |
| Sadness | Slowly blinking blue |
| Excitement | Rapid red flashing |
| Calm | Soft green glow |
By adding visual cues, emotional communication becomes easier regardless of age or language, making it suitable for the entire family.
Use Scenarios for Poketomo
Poketomo is expected to play an important role not just at home, but also in schools and care facilities. It proves especially effective in environments where emotion recognition and communication support are essential.
Here’s a breakdown by domain:
| Field | Specific Use | Anticipated Effect |
|---|---|---|
| Home | Conversation partner, companion | Stimulates speech in children, reduces loneliness |
| Education | Conversation training, language learning | Enhances expression, aids instruction |
| Welfare | Dementia prevention, emotional care | Provides peace of mind, supports cognitive retention |
In an aging society, Poketomo stands out as a multifunctional robot that contributes to psychological well-being.
Poketomo as a Strategic IP Asset
Through Poketomo, Sharp is fully initiating its IP (intellectual property) development. For a company previously focused on electronics, entering the character business marks a significant cultural shift.
The following table outlines potential IP expansions:
| Platform | Content Type |
|---|---|
| Animation | Stories featuring Poketomo’s daily life or adventures |
| Mobile Apps | Conversation practice, educational games |
| Merchandise | Plush toys, stationery, home accessories |
| Books | Picture books, educational series |
These developments go beyond product sales to create a multi-layered profit model through content licensing.
Conclusion
Poketomo is a next-generation communication robot that combines AI and character-driven design. Its ability to visualize emotions and learn through conversation makes it a seamless addition to the user’s daily life.
Looking ahead, Poketomo is expected to gain value not only as a home companion but also as a support tool in schools and facilities. With this project, Sharp has woven “emotion” and “story” into its brand identity, shifting from selling products to building lasting relationships.
