niche_japan2025

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CONTENT

What Makes Pokémon Special to Japanese People? A Deep Dive into the Differences from Overseas

Pokémon is now a global phenomenon, but for Japanese people, Pokémon is more than simple entertainment — it is tied to nostalgia and a sense of comfort. This article introduces Japan’s unique view of Pokémon and explains the differences compared to how it is perceived overseas.
CONTENT

Why Is Hello Kitty Said to Be Working Too Hard in Japan?

In Japan, Hello Kitty is more than just a character. She is everywhere — from hospitals to construction sites — leading people to humorously remark that she never takes a day off. This article investigates how this phenomenon reflects Japanese society’s view of hard work and why Hello Kitty’s image continues to evolve alongside it.
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Mixed Reviews in Japan? Analyzing Japanese Reactions to Demon Slayer Infinity Castle Arc Part 1 Akaza Returns

Demon Slayer Infinity Castle Arc Part 1 Akaza Returns has become a major topic of discussion in Japan. While the film has received high praise for its visual presentation and emotional storytelling, there have also been critical voices regarding the pacing of the narrative and the portrayal of certain characters. This article explains how Japanese viewers have reacted to this work and explores the reasons behind these opinions.
SPORT

Sumo Wrestlers Know No Borders – The Journey of the Greatest Foreign Champions

Sumo is one of Japan’s oldest and most respected traditions, long believed to be a domain dominated solely by Japanese wrestlers. However, many foreign-born sumo wrestlers have rewritten that history through their remarkable achievements. These athletes embraced Japanese culture in a foreign land, enduring strict training and mental discipline to accomplish extraordinary feats. This article traces the paths of these world-renowned foreign sumo wrestlers and reveals the reasons behind their enduring appeal.
SPORT

DOHYO – THE SACRED BATTLEFIELD OF SUMO

In Japan, sumo wrestling is not merely sport but a ritual deeply connected to Shinto beliefs. At the heart of this tradition stands the dohyo, a sacred and symbolic space where athletes compete, not only for victory but to honor the spirits and preserve centuries of heritage.
SPORT

Discover the World of Rikishi: Japan’s Living Symbols of Tradition

In Japan, rikishi are not just athletes but living embodiments of ancient tradition and strict discipline. Their daily lives, filled with rigorous training and deep respect for hierarchy, reflect values that have shaped Japan’s unique culture for centuries. For those unfamiliar with sumo, understanding the world of rikishi offers a deeper appreciation of Japanese society itself.
SPORT

Sumo in the Eyes of Japanese People – Not Just a Battle of Strength

Sumo is often seen by foreigners as a unique and somewhat strange sport. However, for Japanese people, sumo represents far more than a battle of strength or a form of entertainment. It is deeply rooted in history, spirituality, and national pride. This article explains how Japanese people perceive sumo and why it continues to hold an important place in their culture today.
BUSINESS

2025 Business Succession and M&A Subsidy (12th Call): Application Period and Preparation Manual

The Business Succession and M&A Subsidy is drawing attention as a key support system to help small and medium-sized enterprises smoothly carry out succession or M&A activities. The schedule for the 12th call has been set, with the application period running from August 22 to September 19, 2025, approximately one month. In order to take advantage of this subsidy, it is essential to prepare the necessary documents and manage internal schedules thoroughly; failing to do so could result in missing this valuable opportunity. Staying updated with the latest information and ensuring thorough preparation is crucial.
CONTENT

The Deep Connection Between Nintendo and Japanese People

The reason why Nintendo continues to be so beloved in Japan is because its products and services have preserved the culture of "play" that connects families. Without chasing after mere technological innovation, Nintendo has consistently provided safe and enjoyable experiences, which is why it continues to earn the trust of so many Japanese people.
CONTENT

The Impact and Reputation of Attack on Titan in Japanese Society

Attack on Titan (進撃の巨人) has been consistently recognized in Japan as a masterpiece of modern anime and manga. Not only has it achieved phenomenal commercial success, but it has also sparked intellectual discussions across media, education, and cultural commentary. Japanese audiences appreciate works that go beyond entertainment, exploring deeper themes of freedom, humanity, and survival. Attack on Titan fulfills these expectations and continues to hold a firm position in the hearts of Japanese viewers.
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