niche_japan2025

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LOANWORD

Cameroon in Japanese: ‘喀麦隆’ or ‘喀麥隆’? A Guide to the Chinese-Origin Transcription

In Japanese, foreign country names are typically written in Katakana. Yet Cameroon has unusual forms: “喀麦隆” and “喀麥隆” in Kanji. These are evidence of Chinese phonetic influence on Japanese, providing insights into the shared linguistic history of East Asia.
CONTENT

How Do Japanese People View Metal Gear? The Appeal of the Stealth Game That Changed the World

Across the world, Metal Gear is praised for its cinematic action and unique gameplay. Yet in Japan, the series is often seen through a different lens. Japanese gamers focus on philosophical themes, narrative depth, and cultural meaning, setting their evaluation apart from international audiences.
BUSINESS

Mitsubishi Corporation Withdraws from Offshore Wind Power Projects Amid “Rising Construction Costs” and Profitability Challenges

This withdrawal highlights the vulnerabilities of Japan’s renewable energy policy. To make offshore wind a core power source, risks must be shared not only by corporations but also by the government and society as a whole. The setback should serve as a lesson, pushing for stronger institutional support and a long-term policy perspective.
TOPIC

What Is the Best-Selling Toyota Model in Japan?

In Japan, where automotive technology and consumer expectations are both advanced, Toyota continues to dominate the vehicle market. But among Toyota's wide array of models, which one claims the title of best-selling in the country? With a focus on practicality, fuel efficiency, and long-term value, Japanese drivers favor certain models over others. This article highlights the most popular Toyota car in Japan based on recent sales data and explains why it leads the domestic market.
TOPIC

Is Toyota Popular in Japan? How Do Other Japanese Manufacturers Compare?

When it comes to Japan’s automotive industry, Toyota is often the first name that comes to mind. Known globally for its innovation, reliability, and scale, Toyota also holds a dominant position within the domestic market. However, Japan is also home to other world-class car manufacturers such as Honda, Nissan, Suzuki, and Mazda. This article explores Toyota’s popularity in Japan, its leading factors, and how other Japanese automakers compare in terms of consumer preference and market presence.
CONTENT

“Tora! Tora! Tora!” – Initial Reactions and the Evolution of Emotions: The Complex Feelings of the Japanese

Tora! Tora! Tora! was not just a war spectacle but a film that stirred complex emotions in the hearts of Japanese audiences. Its fair depiction of both sides and meticulous historical detail forced viewers to confront their nation’s past in a new and profound way.
SECRET

What is Betsukai Ice Horizon? A Winter Miracle Found Only at Hokkaido’s Notsuke Peninsula

In the far east of Hokkaido lies Notsuke Peninsula, home to the Betsukai Ice Horizon, a sight that exists for just a few months each year. Stretching endlessly, the frozen sea merges with the sky, offering visitors a breathtaking illusion of standing at the edge of the Earth. For foreign travelers, it is both an adventure and a chance to experience Hokkaido’s unique winter culture.
TOPIC

What Is the Japanese Image of Busan? The Charm of a Port City Where the Sea and Culture Converge

Busan is a city that combines the vibrancy of an international hub with the warmth of a traditional port town. Japanese visitors see Busan as a place to experience a different side of Korea compared to Seoul. From seaside views to bustling markets and international events, it offers new discoveries with every visit.
LOANWORD

Why Is Seoul Written as “首爾”? Uncovering the History Behind “漢城” and “京城”

Today, Seoul’s only official name is the native Korean word “서울”. Yet in Chinese and some other languages, the characters “首爾” are still used. This article explores why this difference exists by examining history and culture.
LOANWORD

What Image Do Japanese People Have of Beijing? The Capital Where Charm and Concerns Coexist

For Japanese people, Beijing represents two different faces. On one hand, it is an ancient capital filled with cultural treasures such as the Forbidden City and the Great Wall. On the other, it is a fast-developing global metropolis that impresses with skyscrapers and advanced technology. Yet, challenges such as traffic congestion and rising costs shape their view as well.
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