niche_japan2025

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LOANWORD

Egypt = 埃及 (Aikyū)? Understanding the Background and Meaning of Phonetic Kanji in Japanese

In Japanese, "Egypt" is sometimes expressed using the kanji "埃及" (Aikyū)—a representation that might confuse many learners. However, this isn’t just a random combination of characters. It embodies a historical method of phonetic translation, borrowed from Chinese tradition, where the sound rather than the semantic meaning of characters defines their use. This article explores how such terms reflect Japan’s flexible, layered writing system and its evolution in a globalized world.
BUSINESS

Japan’s Minimum Wage Set at a National Average of 1,118 Yen, Marking the Largest-Ever Increase; All Prefectures Now Over 1,000 Yen

Driven by rising inflation and nationwide labor shortages, Japan’s minimum wage has been raised across the board. This revision is expected to stabilize daily life and support regional economies. In this article, we provide clear data and analysis on how these changes will impact workers and businesses alike.
BUSINESS

Why Are Apple Products Loved in Japan? Japanese Users Reveal the Truth Behind the Brand’s Popularity and Challenges

In Japan, Apple is more than just a tech company—it’s a symbol of elegance, efficiency, and reliability. From its seamless device ecosystem to its intuitive user experience, Apple has won the hearts of millions across all age groups. This article dives into why Japanese users continue to favor Apple, even as concerns like pricing and proprietary features remain.
BUSINESS

Top 10 Chinese Companies Recognized in Japan – Standing Out with Technology and Price

The momentum of Chinese companies in Japan continues to grow. Their appeal goes beyond low prices, encompassing advanced features, appealing designs, and market adaptability. This article uses the top 10 most recognized Chinese brands in Japan to uncover what Japanese consumers value and how these companies may shape future trends.
BUSINESS

Top 10 Korean Companies Known to Japanese People — From Smartphones to Cosmetics, Korean Products Rooted in Everyday Life

Over the past decade, Korean companies have built a solid reputation in Japan through innovative marketing, high-quality products, and cultural influence from K-POP and Korean dramas. This article presents ten Korean firms that have made a strong impression on Japanese consumers, highlighting the industries they dominate and the products that continue to grow in popularity.
BUSINESS

Which Property Appraisal Site is Best for Selling Real Estate in Japan? Top Recommendations for First-Time Sellers

Finding the right real estate sales service in Japan can be overwhelming. That’s why we’ve analyzed the market to bring you a trusted, easy-to-compare list of 2025’s best-selling platforms. From data security to speed and user experience, each platform has distinct strengths that cater to different seller needs.
LOANWORD

Why Is New Zealand Written as “新西蘭”? Understanding the Meaning Behind Japanese Naming Conventions

The kanji “新西蘭” may appear mysterious, but it reflects Japan’s linguistic adaptation of Western terms via Chinese transliteration. More than just a name, “新西蘭” demonstrates how kanji conveys both sound and meaning, offering a rich symbolic layer to even a simple place name like New Zealand.
BUSINESS

Top 30 Most Well-Known American Companies in Japan – A Clear Guide to the Power and Influence of U.S. Brands Embedded in Everyday Life

In Japan, many global brands from the United States have become household names. Their success stems from innovation, cultural adaptation, and consistently delivering value. In this article, we explore the top 30 American companies that have won over the Japanese market.
LOANWORD

Why is Ethiopia Written in Kanji as “越日於比亜” or “哀提伯”? Understanding the Japanese Ateji Culture

Japanese has a unique tradition of expressing foreign place names using kanji-based phonetic transcription. The fact that "Ethiopia" is written as “越日於比亜” or “哀提伯” is deeply rooted in Japan’s linguistic history and writing system. This article explores the connection between sound and kanji and introduces the beauty of Japanese ateji culture in a way that is easy for non-native speakers to understand.
TOPIC

What Do Japanese Really Think About Amazon? Consumers Torn Between Convenience and Concern

In Japan, Amazon is more than a shopping site—it’s a trusted daily tool. But trust doesn’t come without expectations. This article breaks down the reasons behind Amazon’s strong reputation and the challenges it still faces among Japanese consumers.
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