BUSINESS

Driven by health, religion, and evolving personal values, non-alcoholic beverages are gaining both cultural and economic importance worldwide. This article explores the differences between Japan and global markets and highlights potential future business opportunities.

What makes people stop scrolling and remember an ad? In many cases, it's emotional shock. Horror marketing leverages this effect by embedding fear-based storytelling into promotional campaigns. Especially in Japan, where spooky tales are part of tradition, this strategy is proving to be both effective and culturally relevant.

The Japanese stock market made history on August 12, 2025, as the Nikkei Stock Average soared to 42,718 yen, surpassing its previous all-time high. Backed by favorable economic policies, robust corporate performance, and heightened global investor interest, this milestone signals renewed confidence in Japan’s economic strength.

While minimum wage amounts draw much attention, the system designs and revision processes reflect each country’s unique socioeconomic structure. In this article, we compare Japan and the United States to uncover the underlying philosophies and challenges of their wage systems.

Driven by rising inflation and nationwide labor shortages, Japan’s minimum wage has been raised across the board. This revision is expected to stabilize daily life and support regional economies. In this article, we provide clear data and analysis on how these changes will impact workers and businesses alike.

In Japan, Apple is more than just a tech company—it’s a symbol of elegance, efficiency, and reliability. From its seamless device ecosystem to its intuitive user experience, Apple has won the hearts of millions across all age groups. This article dives into why Japanese users continue to favor Apple, even as concerns like pricing and proprietary features remain.

The momentum of Chinese companies in Japan continues to grow. Their appeal goes beyond low prices, encompassing advanced features, appealing designs, and market adaptability. This article uses the top 10 most recognized Chinese brands in Japan to uncover what Japanese consumers value and how these companies may shape future trends.

Over the past decade, Korean companies have built a solid reputation in Japan through innovative marketing, high-quality products, and cultural influence from K-POP and Korean dramas. This article presents ten Korean firms that have made a strong impression on Japanese consumers, highlighting the industries they dominate and the products that continue to grow in popularity.

Finding the right real estate sales service in Japan can be overwhelming. That’s why we’ve analyzed the market to bring you a trusted, easy-to-compare list of 2025’s best-selling platforms. From data security to speed and user experience, each platform has distinct strengths that cater to different seller needs.

In Japan, many global brands from the United States have become household names. Their success stems from innovation, cultural adaptation, and consistently delivering value. In this article, we explore the top 30 American companies that have won over the Japanese market.