BUSINESS

As 2025 approaches, resilient business models are becoming crucial. In Japan, industries aligned with sustainability and personal values are gaining momentum. This article showcases high-potential sectors and dives into the strategies needed to succeed in Japan’s evolving market.

Sony is admired worldwide for its contributions to technology and entertainment. However, in Japan, its image is evolving—marked by both nostalgia and uncertainty. Today, Sony must balance its storied legacy with modern expectations in a rapidly shifting tech landscape.

The Business Succession and M&A Subsidy is drawing attention as a key support system to help small and medium-sized enterprises smoothly carry out succession or M&A activities. The schedule for the 12th call has been set, with the application period running from August 22 to September 19, 2025, approximately one month. In order to take advantage of this subsidy, it is essential to prepare the necessary documents and manage internal schedules thoroughly; failing to do so could result in missing this valuable opportunity. Staying updated with the latest information and ensuring thorough preparation is crucial.

Understanding Japanese business etiquette is crucial for foreigners aiming to succeed in Japan. Without knowledge of these unspoken rules, even talented professionals may face misunderstandings and damage relationships. This article explains essential cultural points that will help you communicate effectively, build trust, and integrate smoothly into any Japanese business environment.