The Appeal of Charlotte: A Detailed Look at How Japanese People Perceive the City

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Supervisor: Naohiro Takemura

Started his career based on his experience at an accounting firm.
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Charlotte, North Carolina, is often regarded in Japan not as a tourist city but as a place shaped by finance, sports, and history. For Japanese people, the city represents stability and cultural depth rather than glamour, making it unique compared to New York or Los Angeles.

The Basic Image of Charlotte for Japanese People

The first impression Japanese people have of Charlotte is that it is a financial hub second only to New York. Major financial institutions such as Bank of America and Wells Fargo are headquartered there, making the city an important economic center from the perspective of Japanese business professionals.

At the same time, Charlotte is seen less as a glamorous tourist destination and more as a solid and stable business city. With Southern hospitality alongside global business functions, it holds a favorable reputation among Japanese people.


Historical Impressions of Charlotte

Charlotte has a rich history, beginning with the discovery of gold, which sparked the first gold rush in the American South. Later, the textile industry drove the city’s growth, and today Charlotte has established itself as a city of finance and sports.

For Japanese people, the impression is that of a city that represents the fusion of tradition and modernity. The way Charlotte has preserved its past while adapting to new industries resonates with Japanese sensibilities and inspires familiarity and respect.


Charlotte as a City of Sports

Sports are an inseparable part of Charlotte’s identity.

Most notably, the city is home to NASCAR headquarters, with Charlotte Motor Speedway being a place of admiration for Japanese racing fans. Additionally, the NBA’s Charlotte Hornets and the NFL’s Carolina Panthers are well-known teams, enhancing Charlotte’s reputation as a center of American sports culture.

For Japanese sports enthusiasts, Charlotte is a unique city that combines economic strength with an energetic sports culture.


Lifestyle Impressions of Charlotte for Japanese People

Although not many Japanese people visit Charlotte for tourism, those who live there for business or study often regard it as a “comfortable city to live in.” Its mild climate, well-organized urban functions, and balance with nature contribute to this impression.

Community activities are also vibrant, with sports games and local events serving as opportunities for interaction. Safety, along with a calm living environment, makes it particularly appealing to families and those who prioritize education.


General Impressions of Charlotte

CategoryMain Impressions Among Japanese People
EconomyA financial hub second only to New York
HistoryDevelopment through gold mining and textiles
SportsHeadquarters of NASCAR, home of NBA and NFL teams
LifestyleWarm climate and comfortable living environment
TourismLess glamorous but with unique charm

Charlotte and Its Sports Culture

SportJapanese Perception
NASCARA symbol of American dynamism and motorsport culture
NBA (Hornets)Popular among younger generations, a way to experience U.S. culture
NFL (Panthers)Represents authentic American football
Other sportsCollege sports and local leagues are active and community-based

Lifestyle Features Valued by Japanese People

AspectJapanese Impressions
ClimateMild and easy to live in
SafetyRelatively safe compared to larger U.S. cities
EducationWell-developed school environment, suitable for study abroad
CultureMuseums and symphony halls add cultural value
PeopleFriendly, welcoming Southern hospitality

Conclusion

For Japanese people, Charlotte is perceived as a city of finance with strong roots in sports and culture. Compared to New York or cities on the West Coast, Charlotte may seem less flashy, but its calm atmosphere and livability earn it high regard.

The presence of motorsports and professional sports teams further strengthens its image in Japan. In addition, its cultural facilities and the warmth of its people enhance its overall appeal.

When foreigners seek to understand Charlotte, knowing how Japanese people view the city provides valuable insight into its multifaceted character and unique charm.