How Japanese People Perceive Nigerians: Culture, Personality, and Social Perspectives

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Supervisor: Naohiro Takemura

Started his career based on his experience at an accounting firm.
For approximately 30 years, he has been engaged in database marketing, finance, entrepreneurship, BPO operations, and new business planning.
He is well-versed in fundraising and financial management, and currently manages his own company while also undertaking outsourced work in management and new business development.

In recent years, Japanese society has become more connected to Africa through business, education, and cultural exchange. As a result, the image of Nigerians in Japan has gradually shifted. Many Japanese people see Nigerians as energetic, sociable, and resilient, while others hold misconceptions influenced by media coverage. This article explores both perspectives and examines how direct interaction can reshape these impressions.

Positive Images Japanese People Have of Nigerians

Many Japanese people view Nigerians as cheerful and energetic. Their friendly personality feels approachable, and especially among younger generations, Nigerians are often considered “easy to talk to” and “quick to become friends with.”

In addition, their ability to use English fluently is seen as a great strength. It provides trust in international environments and creates reassurance in collaborative settings. Nigeria is also known as a strong football nation, and achievements in sports strengthen the impression that Nigerians possess excellent physical and athletic ability.

Positive TraitsJapanese PerceptionExamples
Cheerfulness and sociabilityEasy to get along withProactive conversations even at first meetings
English abilityTrusted in international exchangeCooperation in business or academia
Athletic abilityRespected as athletesActive in football and track and field
Cultural expressionSeen as creative and appealingInfluence of Afrobeats and dance

Misunderstandings and Negative Images

On the other hand, some impressions of Nigerians in Japan include misunderstandings and prejudice. Influenced by fragmented news or online information, some people think of Nigeria as “dangerous” or “full of fraud.” These are often based on partial stories and do not reflect the reality of Nigerian society or values.

Cultural differences also shape perceptions. The reserved nature of Japanese communication compared to the expressive self-presentation of Nigerians can lead to them being perceived as “pushy.” However, this is a difference in cultural values, and once understood, it can lead to constructive interaction.

Common MisconceptionsJapanese PerceptionActual Background
SecuritySeen as dangerousLarge regional differences; cannot be generalized
Communication styleViewed as pushyCultural emphasis on self-expression
EconomyConsidered unstableRich in resources, with growing industries
SocietySimplified imageDiverse ethnicities and cultural coexistence

Coexistence Seen Through Exchange

Through direct interaction, Japanese views of Nigerians have shifted. In universities, companies, and communities, Japanese people have experienced Nigerians’ strong family values and cooperative nature, which has built impressions such as “trustworthy” and “having strong group loyalty.”

Cultural influences also play a role in positive image-building. Afrobeats and contemporary dance are popular among Japanese youth, and Nigerian culture is being received as a fresh trend. Furthermore, Nigerians settling in regional cities in Japan have gained reputations as hardworking and responsible, offering concrete examples of multicultural coexistence.

Setting of ExchangeJapanese PerceptionWhat It Represents
Community lifeCooperative and trustworthyAdvancement of multicultural coexistence
Education and researchPassionate about learningStrengthening international academic ties
Cultural expressionPopular in music and fashionInfluence on youth culture
BusinessSeen as hardworkingContributors to regional economies

Comprehensive Overview of Japanese Perceptions

AspectPositive ImageNegative ImageNeutral Understanding
PersonalityCheerful, lively, friendlyPerceived as too assertiveUnderstandable as a cultural difference
AbilitiesStrong English and athletic skillsSometimes viewed as aggressiveSkills that function globally
CultureAttractive music and fashionSeen as distant from Japanese cultureCan blend through mutual understanding
Social reputationInternational and globalAssociated with fraud or safety concernsStrongly influenced by information sources
Community tiesAble to integrate locallyPossible friction from cultural gapsGrowing cases of coexistence

Conclusion

The image Japanese people have of Nigerians is a mix of positive and negative elements. Much of it comes from external information rather than direct experience, and impressions often change through actual interaction. As Japan and Nigeria deepen ties, mutual understanding is expected to grow, strengthening the recognition of Nigerians as “international partners with whom we can grow together.”

In fields such as education, culture, and business, collaboration can move forward. The combination of Japanese cautiousness and Nigerian proactiveness may complement each other, creating new value. To build a multicultural society, it is essential to overcome prejudice and spread understanding based on real experience.